MYDIN: Big plans for Sarawak’s retail market

Source: The Borneo Post - 15 January 2013

KUCHING: Mydin Mohamed Holdings Bhd (Mydin) will penetrate the Sarawakian retail market with an investment of about RM150 million for the two hypermarkets set to be in operational by the second half of 2014. Cahya Mata Sarawak Bhd (CMS) yesterday hosted two signing ceremonies – a head of agreement between Mydin and CMS Land Sdn Bhd for a new hypermarket at The Isthmus as well as a lease agreement between Mydin and Project Bandar Semariang Sdn Bhd for another hypermarket to be located in Bandar Semariang.

Managing director Datuk Ameer Ali Mydin told The Borneo Post that, apart from the two Mydin hypermarkets in Kuching, the team was also in the midst of identifying potential sites in Sibu, Bintulu and Miri. When asked if the plan would be realised within the next two years, he pointed out that it was not about the time period, but looking for the right prime location in cities and towns that matter the most. “It takes only 18 months to construct and fully set up a hypermarket. If we get the right place today, you will see it by the middle of next year,” he added.

Apart from the two locations aforementioned, Mydin was also looking forward to setting up a ‘bigger’ type of hypermarket at Vista Tunku, Petra Jaya, which was expected to be in operational by the second half of 2015. “It will be big but in terms of warehousing and not retail,” Ameer elaborated. “We need a ‘mothership’ when we opened Mydin hypermarkets because we import a lot of goods from overseas.” In terms of logistics, he pointed out that it would be very expensive having goods from China, India or Thailand going to Port Klang, being routed to Sarawak. “All the imported goods will go to our retail warehouse at Tunku Vista and would be distributed to all Mydin outlets throughout Sarawak,” he added.

The development of Mydin hypermarket located at Bandar Semariang occupied a prime 8.1 acre site adjacent to the existing Jalan Sultan Tengah, while the one at The Isthmus would occupy a prime 6.69 acre site adjacent to the existing Jalan Keruing. “It is very important for the people to know that Mydin, being local grown always understand customers better. Wherever we go, we always allocate a substantial part of the space for the local market,” Ameer concluded. Mydin has grown to be the largest local Bumiputra retailer and wholesaler since 1957 with 186 branches nationwide, expanding at a rate of five hypermarkets annually.