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Developing a group of diverse and competitive Small and Medium Enterprise (SME) is a central theme towards achieving sustainable economic growth. SME's are crucial to the economic growth process and play an important role in the country's overall production network.
MYDIN is actively helping and nurturing SME entrepreneurs' and always coming up with promotional activities to help promote SME products from time to time. A row of shelves are set-up at MYDIN Mall USJ specially to promote local products from all cities in Malaysia.
On the other hand, "Produk Malaysia, Citarasa Kita" Campaign for instance, is a joint effort exercise between the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) and MYDIN. It is part of Ministry's effort in giving a platform for the SME entrepreneurs to promote their products and expose them in during selling to the consumers.
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