IN the wake of the economic slowdown, Silver Bird Group Berhad – Malaysia’s largest home-grown bread manufacturer – has introduced a cheaper loaf that is also more nutritious than other breads in the same category.
The new bread, called SureValue 300, retails at a low RM1.50 per loaf – an affordable price for the average family in the middle and lower income group.
SureValue 300 hit the markets nationwide following an official launch by Domestic Trade and Consumer Affairs Minister Datuk Shahrir Abdul Samad at a popular hypermarket in Kuala Terengganu on Tuesday.
“We understand that in the current economic situation, every individual wants the most nutritious food that is also affordable. SureValue 300 is the bread that fulfi ls both criteria,” said Silver Bird Group managing director Datuk Jackson Tan.
“The SureValue 300 may be a lot cheaper but it comes enriched with calcium, iron and vitamins to make it one of the most nutritious in its category.” This allows consumers to be priceconscious and get the best quality at thesame time.
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At 300gm per loaf and selling in packages of 10 slices each, it is just nice for a family of four.
Shahrir commended the Silver Bird Group for the initiative to help consumers weather the current economic downturn while ensuring that they continue to get the same amount of nutrition in their daily bread.
“While it is essential that we become more prudent with our spending during diffi cult times such as these, we also need to ensure our children continue to get the same nutritious foods that they need in their growing years,” he said.
“Silver Bird Group has certainly helped the government to meet these twin objectives by not only producing a loaf of bread that costs less, but also one that has more food value,” he added.
Tan noted that with the sharp increase in the prices of fuel, most companies were forced to raise the prices of their products. However, when the fuel prices dropped to its current levels, these businesses were less prepared to bring down their prices.
“We are aware that the consumer now needs to stretch his ringgit even further, just to make ends meet,” he said.
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