MYDIN FM is the in-house radio station customized by JD MEDIA SDN BHD for all MYDIN outlets (except MyMart & MyMydin) nationwide. MYDIN FM has been aired for almost a year as a trial period and receives a lot of positive feedbacks from its listeners. Besides alerting customers about the latest promotions held, campaign and activities, its also aims to entertain customers whilst shopping, with its latest selection of local and international songs.

The program works exactly like the normal radio station except that it is not broadcasted and has no frequency. Songs, advertisements, shopping tips, current promotion, quotes from celebrities and famous figures, activities, jingles and greeting messages will be aired in the station. The content are changed every 2 weeks and tuned in all MYDIN outlets.

MYDIN FM tuned as early as 8.45am with Al-Quran recital for half and hour before the DJ takes over the whole program until the program ends at 11pm. MYDIN FM is the anchor advertising medium to entertain customers while shopping. Thus, it offers and broadens reachable target audiences not only among frequent shoppers but also potential shoppers through word of mouth. To enhance the radio station move, MYDIN FM has a MYDIN FM Cruiser which travels from one outlet to another during the week-ends to conduct activities and games with the customers. These have received overwhelming response from the public.

Those who wish to grab this opportunity by having their advertisement to be aired via MYDIN FM, kindly contact:

GURUBARAN @ 012 943 5702 | guru@mydin.com

YATI @ 03-8073 6000 Ext: 7139 | noorhayati.hashim@mydin.com

MYDIN FM CRUISER SCHEDULE