SUBANG: This year is significant not only to the nation but also to Mydin Mohamed Holdings Bhd because they both turn 60. For Datuk Ameer Ali Mydin, the celebration signifies the company’s triumph in the retail and wholesale segment, from its humble beginnings in Kelantan to a homegrown empire of 322 outlets nationwide. As part of its anniversary celebration, Mydin collaborated with the Star Media Group’s Raise The Flag initiative which seeks to strengthen national pride among Malaysians. The managing director of Mydin said the initiative is very significant because it is a way to say “thank you” to Malaysia.
Making history: Ameer, together with singer Anuar Zain, and the staff of Mydin singing on stage to celebrate the 60-year milestone.
“Mydin, being a Malaysian brand, decided to take the opportunity to do what we can for the country. “People sometimes forget how lucky we are and we only remember this during difficult times, so the message is, we must be grateful. “We at Mydin are grateful for the position that we are in now,” he told a press conference after the 60th anniversary bash at its outlet in USJ Subang yesterday. Also present was Star Media Group managing director and chief executive officer Datuk Seri Wong Chun Wai who said that Mydin’s participation in the initiative is very meaningful. “Mydin is a truly Malaysian brand, like the Star Media Group. It has proven how resilient it is, growing into a big company, just like the journey of Malaysia. We are proud to have the support of Mydin in the Raise The Flag campaign,” added Wong. Mydin, The Star and Malay daily Sinar Harian also received recognition for having “the largest Jalur Gemilang origami circulation nationwide”. The recognition was awarded by the Malaysia Book of Records for their collaboration in circulating 465,000 origami Jalur Gemilang.
“As a true Malaysian and helming a Malaysian company, if I do not support such a noble act as raising the flag, who would do it then?” he asked, adding that the Jalur Gemilang would fly proudly near the gate of his house every National Day. Ameer, who regularly travels abroad for work, said his trips always reminded him of how special Malaysia was. “I can say that there is no country like Malaysia. There is moderation here, which is difficult to find in other countries, and tolerance for all religions and races,” he said. He added that every time he came back from a trip, he would head for his usual fix of teh tarik and roti canai at a mamak shop in Bangsar. “You know, Malaysians are more Malaysian when they are overseas!” he added with a laugh. The Raise The Flag initiative will run until Malaysia Day on Sept 16. Aset Kayamas is the main sponsor while Malaysian Resources Corporation Bhd is the co-sponsor. Under the Raise the Flag campaign, special four-page spreads will enable Malaysians to assemble their own mini flags. There will also be T-shirt templates included in the newspaper’s centrespread. Decorate the T-shirts with a Malaysian motif and be photographed “wearing” it while holding the flags. Best poses should be hashtagged #RaiseTheFlagMY on social media. On Facebook, you can also share it as: raisetheflagmy. Refer to the exciting list of prizes that include staycations and dining vouchers in the centrespread. To bulk order any of the remaining Raise The Flag issues slated for Aug 21 and Sept 14, contact The Star’s Customer Care unit at 1-300-887827 (Monday to Friday, 9am to 5pm).
Source : The Star Online