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13 June 2014

BIGGER AND BETTER AT WHERE IT ALL BEGAN

 

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Ameer’s mother Rowshan (centre in blue) leading the family in cutting the ribbon to officially open the new emporium.

MALAYSIAN-owned retail and wholesale company Mydin Mohamed Holdings Bhd has opened the doors to its Mydin Emporium Masjid India 2. The 17th Mydin Emporium, located at No.54, 56 and 58, Section 40, Jalan Masjid India, Kuala Lumpur, is just opposite the first Mydin branch in that Klang Valley that opened 30 years ago. With the new addition, Mydin now has 146 branches nationwide, with 10 different business formats – malls, supermarkets, hypermarkets and warehouses. The new emporium offers 100 job opportunities for the local community. They were joined by the board of directors and business partners.

 

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Shoppers at Mydin Emporium Masjid India 2 trying out samples of chocolates on sale on the ground floor.

Managing director Datuk Ameer Ali Mydin said the second emporium was opened in Masjid India for sentimental reasons. “I started a small Mydin shop in Masjid India with support from my family but as they say, at the end of the day, you come back to where you started. “Due to space and size constraints, we split the shop into two, and in this new emporium, we concentrate more on confectioneries, dry food and electrical items,” he said. Ameer said close to RM80mil was spent to set up the 66,614 sq m emporium, which offers various range of products for locals as well as tourists. He said as Jalan Masjid India was known as a shopping paradise for tourists, he hoped the new emporium would add variety for consumers, apart from contributing to their economic growth. Ameer added that with the Government’s plan to build pedestrian walkways in Jalan Masjid India, he hoped there would be no roadside hawkers. “This is a prime location and we are investing a lot as owners and tenants.

 

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Ameer showing the MySpecialPromo card (blue) that allows customers to enjoy promotional prices on items one time, and the Mydin Meriah loyalty card that offers shoppers a variety of privileges. 

“The Government must not allow hawkers to line the streets as there are hygiene and fire concerns,”he said. The seven-floor emporium sells confectioneries, food accessories, cosmetic products, stationery, clothing, kitchenware, sports equipment, as well as a wide range of mobile phones brands and models. As doors to the emporium opened a little after 9am, excited shoppers were seen streaming in. To mark the opening of Mydin Emporium Masjid India 2, the company launched MySpecialPromo, offering shoppers a chance to get a card which allows them to enjoy in-store promotions at three Mydin branches in Kuala Lumpur – similar to what Mydin Meriah members are entitled to. The three branches are Mydin Emporium Sinar Kota, Mydin Emporium Jalan Masjid India and Mydin Emporium Masjid India 2. The campaign is valid until February next year.

 

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The new emporium has seven floors, each dedicated to a different product segmentation. 

The card, available to both Malaysians and foreigners, is for one-time use only. There are also good deals and promotions for loyalty card Mydin Meriah members. A counter allowing Mydin Meriah members to apply or renew membership was set up during the opening day, where those who registered received RM5 shopping vouchers. Members can collect points with purchases at Mydin and enjoy various privileges. The annual membership fee is RM12 for the Blue Meriah Card and RM20 for the Silver Meriah Card/Wholesale Card. For details, visit www.mydin.com.my